[ Featured ] Money + Purpose | IG Live with Jen Ward

I joined Jen Ward of Assigned Financial Solutions (Virtual CFO + Bookkeeper) to chat about how money can fund your version of business success, even if you're not initially motivated by it. 

In this conversation, we chat about: 

  • The common money blocks we see in our clients who are entrepreneurs 

  • My journey around making money doing meaningful work, and what inspired me to get support around my finances 

  • The importance of tuning into your own desires so you’re not comparing yourself to others, and make more informed life and business decisions  

Check out the IG live interview replay:


This interview also inspired my weekly-ish email, where I share “1 coaching ask, 1 affirmation, and 1 action” on a relevant topic to help you apply it to your own business.  Join the newsletter to get these straight to your inbox!  

Coaching Question: What purpose does your money have in your business?

Affirmation: Money flows where it has purpose.

I hit an inflection point of my business last year where I felt like more money for the sake of more money didn’t quite motivate me.

Maybe it was the fear of the unknown — like, could I trust myself to handle the next level of money of success?

Luckily, I got curious, and wondered: what would I do if I DID make more money? What purpose would it have? How could my profits support my life?

This inspired a few actions:

1. I wrote an old-school desires list and gave myself full permission to dream about what I truly wanted (and was surprised to see all of the things, both priceless and luxury.)

2. I reviewed my current personal and business finances to create awareness around my financial health, and found ways to cut unnecessary expenses and spend on things that matched my desires list.

3. I got support to implement Profit First into my business — so I know how to allocate money coming into my business for things like CEO pay, expenses, and business savings.

Flash forward to today, I feel more at ease with money, knowing that it has a purpose for my life and my business. It’s okay to make mistakes with it and continue to take those tiny but mighty action steps.

Action Step:

What action would be most helpful for you today? Getting clear on your desires, reviewing your finances, or implementing a money habit? Choose one and do it!


With joy, 

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